
The Story
Shiseido unveils its most effective targeted treatment, designed to meet the specific needs of mature skin. Thanks to Pure Retinol Advanced™, this innovative formula works effectively on visible signs of aging: deep wrinkles, dark spots, and loss of firmness.
Clinically proven results within just 7 days*, with continuous improvement up to 8 weeks*.
Part of the Vital Perfection range, this expert treatment embodies Shiseido's scientific excellence for skin that appears visibly lifted, firmed, and brighten.
* Clinical test on 34 women
CONSUMER RESULTS
After one week*: 97% notice fewer wrinkles, 95% see fewer dark spots, and 94% experience fewer lines.
After 4 weeks**: skin is 2x firmer, brighter and more lifted.
After 8 weeks**: up to -73% deep wrinkles, -70% dark spots.
* Consumer test on 104 women
**Self-scoring by 104 women
RECOMMENDED ROUTINE
Uplifting & Firming Advanced Cream – lift, firm, brighten
Uplifting & Firming Advanced Eye Cream – eye sagging, deep wrinkles, dark circles
Wrinkle Spot Treatment A+ – targeted application for the face and neck
TECHNOLOGY & KEY ASSETS
Pure Retinol Advanced™: combines pure retinol & SafflowerRED™, that boosts the results up to 32% compared to retinol alone*.
*in vitro test
TripleLock Technology: optimal stabilization & efficacy of retinol
ReneuraRED Technology™: fast, lasting results
VP8 including 4MSK: brightening effects"""

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Description
Shiseido unveils its most effective targeted treatment, designed to meet the specific needs of mature skin. Thanks to Pure Retinol Advanced™, this innovative formula works effectively on visible signs of aging: deep wrinkles, dark spots, and loss of firmness.
Clinically proven results within just 7 days*, with continuous improvement up to 8 weeks*.
Part of the Vital Perfection range, this expert treatment embodies Shiseido's scientific excellence for skin that appears visibly lifted, firmed, and brighten.
* Clinical test on 34 women
CONSUMER RESULTS
After one week*: 97% notice fewer wrinkles, 95% see fewer dark spots, and 94% experience fewer lines.
After 4 weeks**: skin is 2x firmer, brighter and more lifted.
After 8 weeks**: up to -73% deep wrinkles, -70% dark spots.
* Consumer test on 104 women
**Self-scoring by 104 women
RECOMMENDED ROUTINE
Uplifting & Firming Advanced Cream – lift, firm, brighten
Uplifting & Firming Advanced Eye Cream – eye sagging, deep wrinkles, dark circles
Wrinkle Spot Treatment A+ – targeted application for the face and neck
TECHNOLOGY & KEY ASSETS
Pure Retinol Advanced™: combines pure retinol & SafflowerRED™, that boosts the results up to 32% compared to retinol alone*.
*in vitro test
TripleLock Technology: optimal stabilization & efficacy of retinol
ReneuraRED Technology™: fast, lasting results
VP8 including 4MSK: brightening effects"""






