Bumble and bumble Illuminated Color Shampoo

ILLUMINATED COLOR SHAMPOO
Gentle shampoo protects colour from fading and boosts vibrancy.

WHAT IT IS

Delivers 4x more hydration and +90% instant shine vs. untreated hair.

Live in vibrant colour with fade protection and instant shine that enhances the look of colour-treated hair. Formulated with our PRO ColorShield technology, this pigment-preserving shampoo, free from sulfate cleansers, protects hair colour from fading. Plus, it helps smooth + seal the cuticle for luminous, locked-in colour.

HOW IT WORKS

PRO ColorShield technology, designed with protective polymers, conditioning agents, and Vitamin E, forms a protective shield that helps lock in your colour.

Contains Kukui Seed Oil to help moisturise strands + add shine.

Balances hair's pH to seal the cuticle to help protect colour vibrancy.

BENEFITS

• Colour fading
• Colour vibrancy
• Free of sulfate cleansers
• Smooths
• Shine
• Oil-infused
• Vegan

FORMULATED FOR

Ideal for colour-treated hair.

All Diameters: Fine, Medium, Thick

All Patterns: Coily (4C“4A), Curly (3C“3A), Wavy (2C“2A), Straight (1A)

HOW TO USE

Massage into hair and lather. Rinse, then follow with Illuminated Color Conditioner.

PRO TIP

Shampoo and Condition with cool water to help seal the cuticle.

When styling colour-treated hair, always protect it from heat. Apply Illuminated Color Leave-In Seal Light or Rich to damp hair after cleansing and conditioning, and before blow-drying, for heat protection + instant moisture and colour vibrancy.

When using hot tools (like curling irons and flat irons) on dry hair, we recommend our #1 product, Hairdresser's Invisible Oil Heat/UV Protective Primer to protect against heat tools up to 232 °C. This Incredible multitasker also helps protect colour from fading for up to 16 washes.

Colouring and recolouring? To repair hair that's been damaged by chemical treatments, reach for Bond-Building Repair Treatment once a week in place of conditioner.

FRAGRANCE NOTES

Fruity, warm, fresh '” a scent that embodies the vibrant, protective essence defining this collection.

Top: Coconut + Almond Milk

Mid: Jasmine + Pineapple

Base: Vanilla + Sandalwood Cream

PETA APPROVED

Bumble and bumble is PETA-certified.